Axel Albin‑Lax
Fractional Product Leadership & Advisory
/ Fintech
/ B2B & Enterprise SaaS
/ E-commerce
What I do:
I’m a growth-oriented product leader who leads teams through fog and complexity to deliver outsized results
01
Create Revenue
New businesses New products New revenue models
02
Retain Revenue
Customer satisfaction Engagement growth Business Intelligence
03
Increase Profitability
OpEx/CapEx optimization Pricing & packaging Product-led growth
My ideal engagements:
AI
Transformations
Mid-sized companies with some stale in-house technologies that need an AI-forward overhaul
Overhaul
for Growth
Series B/C startups that are ready to professionalize their product org and prepare for growth
In-House
"Startups"
Large companies that want to build a new product or internal tool in-house and from scratch
My background
A proven track record of creating value and delivering the future.
Create Revenue
years working at the intersection of strategy, design, and technology
Create Revenue
dollars of revenue increases delivered in the past 10 years
Create Revenue
dollars of enterprise value created in the past 10 years
How I lead
My leadership style is best aligned to smaller, elite orgs that deliver high revenue per employee.
/01
Strategy-first
I use the vision, the goals, the approach, and the scorecard to create focus and align resources to strategy
/02
Hyper communicative
I create information-rich work environments that enable high situational awareness. Talking, writing, whiteboarding, diagramming, workshopping, etc.
/03
Hyper collaborative
I use a team approach to doing the work. I include customers and stakeholders in everything, and I prioritize pairing and workshops over individual contributions.
/04
AI-first
I use generative AI to get more done with fewer resources. I teach my teams how to do product work in an AI-first way.
/05
Individualization
I align roles and responsibilities to the strengths and motivations of the individuals on my teams.
/06
Structure & simplification
I lead by creating workplans that make big scary goals seem realistic and attainable.
/07
Continuous improvement
I organize my teams and systems to have stability and to have learning loops. This combo enables iteration and evolution.
Some unique strengths
LEFT BRAIN / RIGHT BRAIN POWERHOUSE
Excel at structured thinking, creative problem solving, and insightful imagination. Have led many teams through fog and complexity to realize outsized results.
DIVERSE EXPERIENCE AND KNOWLEDGE
Over a decade of B2B. Over a decade of B2C and D2C. Startups. Multinationals. Tech. Tech-enabled. Ecommerce. Software. Services. Manufacturing.
Fintech
Multi-sided platforms and marketplaces Alternative assets & specialty finance Underwriting & risk Exotic revenue models
/
Originated and now serve on the board of AlphaLit, a litigation asset assembly platform that raised 7 figures at a 9x valuation multiple in 2024
/
Originated AltNova, a fund platform for exotic alternative assets expected to raise in 2026
/
Originated LawFaster, a revenue-growth platform for small law firms that is expected to raise 2026
B2B & Enterprise SaaS
Business process outsourcing Content systems and user generated content Intranets Management & automation
/
Created AI roadmap for B2B tech-enabled financial services firm and delivered an AI meeting co-pilot.
/
Reduced product-development OpEx by 45% while delivering a 60% increase in development velocity for B2B accounting SaaS
/
Drove a 6X increase in monthly active users and a 40-point NPS increase for a huge intranet with over a 100K users and complex compliance
Ecommerce
SMB operations Automation Digital marketing Revenue ops
/
Grew a D2C ecommerce business from $100K to $1.1M annual revenue with 85% gross margins over two years
/
Produced over 200 SKUs and fulfilled 40,000 orders while keeping equipment CapEx below $130K total
/
Built a bot farm to exploit an edge we discovered in the Pinterest algorithm
Work with me
Let's start working together
I can operate as a fractional executive, a project-based consultant, or an advisor/board member.